Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. Crystallizing Public Opinion is a book written by Edward Bernays and published in . Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations; New York: Crown, ; ISBN ; pp. 96– CRYSTALLIZING. PUBLIC OPINION by. EDWARD L. BERNAYS. Counsel on Public Relations. Former Lecturer on Public Relations. andAdjunct Professor.

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A book may have more than one first edition in cases The strong tendency towards that religious ra- tionalism which centuries later was called secular- ism, at a very early stage of Greek civilization produced a sceptical attitude towards the pro- nouncement of seers.

You’ll be as mad as I was realizing how easily swayed we are. Publicity is, in fact, one of the major functions of the Health Department, in- asmuch as its constructive work depends to a considerable extent upon the public education it provides in combating evils and in building up a spirit of individual and group cooperation in all health matters.

In contra-distinction to business, public rela- tions enlarged its activities in the Depression years. Indeed, it is probably true that the very men who are themselves engaged in the profession are as little ready or able to define their work as is the general public itself. The penny newspaper in extended the influence of the press and through this, the participation of people in the decisions of Gov- ernment.

Funny, how most of what we think are our opinions is actually based on someone’s else view, be it a book, article, movie Fascinating look into early 2oth century PR. Bernays uses this taxonomy to instruct the new “p.

Emphasizing changing external conditions, such as new technology, is also effective.


Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

They argue from the one to the other. Undoubtedly this is due, in some measure, to the fact pjblic the pro- fession is a new one.

Certainly when my wife and I first talked of Crystallising Public Opinion in the early ‘s our most imaginative hopes could hardly have en- compassed the status and importance realized by the field the book first platted.

He gives advice on the formulation of attitudes and actions which will win public favor and’ procedures by which they may be brought to public attention. InHenry C. The public relations counsel is the lineal descendant, to be sure, of the circus advance-man and of the semi-journalist promoter of small-part ac- tresses.

The public read these stories with avidity and Roumania became part of America’s popular knowledge with consequent valuable results for Roumania. It’s a bit like reading Aristotle’s Rhetoric because the emphasis is on taxonomy. People lived in comparative isolation and were for the most part, untouched by the forces which swayed urban society. But in the late 18th Cen- tury propaganda played a powerful role in.

Crystallizing Public Opinion by Edward L. Bernays

He divided his material into its various categories, based primarily on the public to which it would probably make its appeal. The profession of public relations today has a prominent role in peacetime crystallizkng.

Wikiquote has quotations related to: These factors encouraged interest in public re- lations, accelerated by the publication of Crystal- Using Public Opinion. His text books for this study are the facts of crystalluzing the articles printed in newspapers and mag- azines, the advertisements that are inserted in publications, the billboards thai line the streets, the railroads and the highways, the speeches that are delivered in legislative chambers, the sermons issuing from pulpits, anecdotes related in smok- ing rooms, the gossip of Wall Street, the patter of the theater and the conversation of other men who, like him, are interpreters and must listen for the clear or obscure enunciations of the public.


A climate of opinion surrounded business, that made an impact on its point of view. He helps to mould the action of his client as well as to mould public opinion. A Practical Plan of Ac At the request of the editors of the Crysfallizing paedia Britannica, I wrote an article on the subject for its edition of Ten Eventful Years.

Credit should be given to Stuart Ewen for writing such a good fitting introduction to the book: The rational method adequately used would have told him that on the great majority of these questions there could be for him but one attitude – that of suspended judgement.

Crystallizing Public Opinion

Meanwhile the term public relations became more widely accepted. They find the public un- receptive to their point of view, and justly or unjustly they attribute this to the influence of an- tagonistic interests upon the public mind. Feb 22, Dina rated it really liked it.

THERE is a divergence of opinion as to whether the public mind is bg or stubborn — whether it is a passive or an active element.

The activities in which I participated there heightened and sharpened my growing conviction of the potentialities for broad social welfare inherent in public relations activities. Again, in analyzing the restaurant service of a prominent hotel, he discovers that its menu is built on the desires of the average eater and that a large group of people with children de- sire special foods for them.

Thomas Paine, in his Common Sensebuilt morale for carrying on the war.