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This year was a milestone with the issue of the first edition of the Grande Atlante Geografico: In July the activities headed by De Agostini Editore are reorganised into three distinct and independent business areas, whose managers report directly to the CEO of the holding De Agostini S. In March Libromania S. The group moves agostoni diversification.

The new company develops the activity in the Trade Books sector in Italy. De Agostini Editore on the starting blocks.

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The newly-created Banijay Group is Purchase of Toro Assicurazioni S. The centenary of the Group. June saw Toro Assicurazioni S. The Holding launched its new organisational structure to take over the tasks of strategic guidance, coordination of operations and management control, assigning responsibility for the governance and development of their respective areas agostink business to the sub-holdings Calsndario, Media and Communication, Financial and Other Activities.

Transfer of the Institute to Novara. In December, De Agostini S.

July marked the setting up of De Agostini Scuola S. Magnolia, IDeA and Marathon. Debut of Zodiak Entertainment. De Agostini Editore reorganizes its activities through the creation of two companies: In August the subsidiary Lottomatica S.

This was the year of the first instalment of the encyclopaedia Il Milione, which was to become the largest and most complete geographical encyclopaedia, sorted by continents and countries, with weekly instalments of 32 pages each, marking the start of the Partworks era. The partners entrusted leadership of the Group to Marco Drago, responsible for the extraordinary development of the publishing Group over the previous ten years.


The reorganisation of publishing activities and official listing of Toro Assicurazioni. The sale of shareholding in Utet S. The celebrations to mark the centenary of the Group culminated in the visit to the company of the President of the Italian Republic, Carlo Azeglio Ciampi.

Creation of the instalment sales division which, in just a short time, was to become a successful means for distributing encyclopaedias all over the world, allowing De Agostini to reinforce its own publishing, production and commercial model. After the acquisition of svedish Zodiak Television, in November came the launch of Zodiak Entertainment, a leading brand in the production of creative entertainment content for television and new media.

Zodiak Entertainment controls Magnolia ItalyMarathon Group France and Zodiak Television Swedenoperating in the production of content for television and new media.

The main brands are: Diversification in the publishing sector: Achille resigned from his position as Chairman of the Holding. This will create Italy’s largest real estate asset management company with around EUR 8. The underlying idea was to combine a pocket calendar with a geographical overview of the world, with data and maps.

DeA Capital purchased a Death of Adolfo Boroli Debut of Il Milione. In October De Agostini Communications acquired the majority of the Marathon Group, operating in France in the production of audiovisual content fiction, animation, documentaries and entertainment. De Agostini Libri S. Debut of Calendario Atlante. Graphic activities were hived off from publishing activities and concentrated in the new company Officine Grafiche De Agostini.


It was a resounding success that immediately became the image product of the Institute and was to remain so for more than a hundred years.

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Meanwhile the group came to an agreement with Wolters Kluwer the Anglo-Dutch multinational specialising in professional publishing for the sale of De Agostini Professionale S.

Toro Assicurazioni and Antena 3. Innovative marketing strategies and products, efficient planning of advertising, international exchange of know-how, the creation of new media for new segments and of multimedia products were calednario main factors behind its success. Achille and Adolfo Boroli. Preference was given to the northwest of Italy in view of its excellent links with the industrial world in which Giovanni De Agostini took his first steps in business.

The change of generation is completed.

Gruppo De Agostini

The merger Antena 3-La Sexta. A representative and sales office was opened just a stones’ throw away from the Fontana di Trevi: The new company is active in the sectors of publishing promotion and commercial services also for third parties. Diversification of graphic and publishing atlantee.

The Grande Atlante Geografico.

Apart from the highly satisfactory financial return, this operation made it possible to initiate strategic aatlante with Seat Pagine Gialle, which was to pave the way for new business projects such as the Virgilio portal. The reorganisation process of De Agostini Editore S. Expansion of the publishing group.