Big Data is an excellent primer, and there’s no doubt that its authors are on to something. But what, exactly? Much of the fun comes from watching these two. Big Data,” by Viktor Mayer-Schönberger and Kenneth Cukier, looks at how surveillance has changed. The key to answering these questions, and many more, is big data. “Big data” refers to our Viktor Mayer-Schönberger, Kenneth Cukier. Houghton Mifflin.

Author: Zugal Mezizilkree
Country: Bahrain
Language: English (Spanish)
Genre: Spiritual
Published (Last): 16 April 2015
Pages: 360
PDF File Size: 8.43 Mb
ePub File Size: 3.94 Mb
ISBN: 123-9-14235-766-4
Downloads: 93317
Price: Free* [*Free Regsitration Required]
Uploader: Mazunris

Big Data: A Revolution That Will Transform How We Live, Work, and Think

But again, it was one he could solve. Entire business sectors are being reshaped by big data as well. It has three major points in it; 1. Everyone, not just The book tells you a lot about Big Data, the ubiquitous term nowadays. The authors also rightly talk about the datta of data.

In total, bu processed a staggering million different mathematical models in order to test the search terms, comparing its predictions against actual flu cases from the CDC in and By predicting whether the price of an airline ticket was likely to go up or down, and by how much, Farecast empowered consumers to choose when to click the “buy” button.

The book is well written and represents a fine overview of the present and future of big data. An even more worrying scenario is the propensity in future, based on Mayer-schonberged Data analysis, to condemn someone mayer-sfhonberger having a high probability of committing a crime or offence even before the offence is committed.

The technology industry moves rapidly so while I would have loved to delve more into the examples provided, I’ve had to take them more as a guide than case study material I could have researched. Wh Big Data takes on big ideas: The first shift is that we will simply process vast volumes of data instead of just looking at a representative sample and putting more store in devising smart algorithms to arrive at insights from such samples.


Open Preview See a Problem? Yet the picture of the pandemic that emerged was always a week or two out vijtor date. A full executive summary of the book mayer-schlnberger available here: There are many non-quantifiable and intangible, qualitative and contextual variables that affect analyses.

Best business books

The rise of data driven approaches to research and control is worth taking note of but claims similar to those made here have been made virtually nonstop for technological gains from Bell Labs through the Internet boom of the s up to the present.

I would like to read a clearly defined statement about areas of application and other areas. Richard Feynman said somewhere that he is a Babylonian, rather than a Greek. With it, by the time the next pandemic comes around, the world will have a better tool at its disposal to predict and thus prevent its spread.

I like the different way of thinking, some creative uses of data, eg, the Google work on flu tracking and the use of data on traffic patterns and I cringe at what Robert McNamara did at Ford, and later as Sec. This book explores everything from Google tracking flu outbreaks via search terms to New York City officials determining which buildings have been illegally modified into being major fire risks – all using mayer-schonbergre collected for gy means.

Every minute detail of the way we use different apps are relayed back to the developers to get an understanding of the efficiency of the product. In my current role there is lots that can be learned from this book – the need to move from narrow samples and focusing on the why, to embracing the messiness of large rafts of data and determining what is shown.

Twenty-four or 30 of something doesn’t sound like much, unless you understand that a megabyte is a million bytes, a gigabyte is a billion bit, a terabyte is 1, times the size of a gigabyte, and a petabyte is 1, times the size of a terabyte.

His startup for extracting meaning from text documents, called ClearForest, was later acquired by Reuters. Selected pages Title Page.

Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger

Jan 22, Troy Blackford rated it it was amazing. For example, the courier company UPS has used big data to help it map out more efficient mayer-schonberter routes. To work, the system needed lots of data.


The more efficient trucking routes have also led to less traffic accidents. To see what your friends thought of this book, please sign up. A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.

Big Data by Viktor Mayer-Schönberger, Kenneth Cukier

Unfortunately, being somewhat of a nerd, I chased up several websites and companies referenced in the text to learn more and perhaps being the nature of t Big Data is a great book if you don’t have a background in the field and want to learn about it. That said, I’m a quarter way done and have discovered a number of interesting sites and read dozens of support pages to better understand viitor is ciktor discussed.

No scientist or analyst worth their salt believes that data simply speak for themselves free of theory. Congressional districts, stacking the odds for a Republican-controlled House of Representatives.

Third, that the types of questions asked changes from why causation to what correlation: Months before the big day, he went online and bought a plane ticket, believing that the earlier you book, the less you pay.

The book should have been only 30 pages instead of Aug 26, Wendy rated it liked it. This is a lively and entertaining book, taking us on a fascinating journey into the myriad possibilities – or should we say probabilities – of the future using this technology. They are most informative and important, though you will still find many redundancy in these chapters too, just like the word redundant getting redundant in this review.