Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

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One of the reasons for these according to the EU and America is the method of milching the milk. Efforts to exploit export potential are already on.

In fact, during summers, the brand faces severe shortage analysls supply. Given below are potential areas of value addition: In this SWOT Analysis of Amul, we will analyze the strengths, weaknesses, threats, and opportunities that the brand has and how well it is poised to grow in the future and take on the competition. AMUL has grown 3. The brand names and other brand information used in the BrandGuide section are properties of their respective companies.

Although the matrix is not exhaustive and does not include all market leading companies, it still shows where the gaps are and the critical success factors.

Adulteration is also a major threat to quality that takes place due to illiterate farmers from remote villages.

Distribution Chart The ssot change hands for three times before it reaches to the final consumer. Efficient control and coordination of the network 3.

Amul SWOT Analysis, Competitors & USP

Addition of cultured products like yoghurt and cheese lend further strength both in terms of utilization of resources and presence in the market place. It has also computerized its production processes. Strong network of retail outlets, stalls and parlours How about make it original? While the number of challenges sdot Amul is abundant, this company posses a great deal of promise for the future. It can still further expand its product portfolio as the company has now developed a brand name.


Therefore the bargaining power of such suppliers is low.

SWOT Analysis of Amul | Amul’s SWOT Analysis

Hence, the cooperative has thus given a deathblow to the caste system in its own way. All this must be done at the right time to ensure efficient results. About Us — The Amul Model. SWOT analysis of Amul covers different weaknesses which the brand has and they need to work on. Amul Dairy receives lots of applications in response to their advertisement. Control over supply chain sdot industry best practices makes Amul the market leader naalysis dairy products in India.

Because of this the end consumer would benefit and a good product mix would emerge. Your Answer is very helpful for Us Thank you a lot! The dairy industry holds great potential for investment in India and promises high returns to the investors.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay Example for Free

Those who pass this test are called for interview and are selected on the basis of smart selection process. Thus cutting down the extra cost will surely help. In its Anand plant all products are processed computerized, which does not have any hand touch auml any stage of process.

All division head in inform about their manpower requirements. Secondly, to have control aanlysis the logistics and to maintain them efficiently.

Scholes and Whittington, Exploring Corporate Strategy, 7th edition. And thus is facing huge competition especially in international markets. Mother Dairy analyiss the first fully computerized dairy in India. They are areas where the business needs to improve to remain competitive. Pasteurization has overcome this weakness partially. The credit also goes to the fact that Amul has a very strong supply chain.


Auml the industry is capital intensive along with several legal barriers. After analyzing the vision and mission of the company it is pretty sure that the company would strive to expand its distribution network, would swoot its manpower in creative marketing, plan for consumer education and product innovation, would leverage effectively on rising levels, grow affluence among Indian consumers and would tap the rising demand for new value added products.

Interview committee conducts this interview. Lack of scalability 2. Amul amul company Amul swot dairy product FMCG swot analysis for amul swot analysis of amul swot analysis on amul swot of amul. The local competition in the international markets as well as emerging competition in the local market from international brands is a threat to the operations of Amul. SWOT Analysis of a company is done to realize the strengths, weaknesses, opportunities and threats of the company. State Bank of Saurashtra 4.

As a result a lot of products are being consumed.

They must be able to continue to maintain many products varieties and build on them efficiently. In India, It is a market leader in butter segment 8. Amul however is not far behind and can catch up in areas of technology and marketing.